Real estate tips: what the guides cover

Real estate tips in the guides

A commercial property site's advice section carries the phrase real estate tips in its title. It groups its guides under buying, selling, investing, renting, downsizing, building, finance, insurance and moving. The section lists counts for each group, such as 603 buying articles and 238 selling articles, and places editor's picks and popular videos alongside them. Among the editor's picks are rent news, sustainable homes and energy efficiency; among the popular videos is how to buy a home.

Strategies for a real estate career

One education provider's guide takes a different angle: how to be successful in real estate. It says dedication and hard work are often named as important for a real estate career, and that carrying out strategies well separates newcomers from top players. The guide sets out approaches it associates with success, including increasing visibility, networking, knowing the market and competition, focusing on details, being authentic and keeping up learning.

On visibility, the guide suggests a website, social media accounts and marketing for lead generation, and attendance at industry events for exposure and referrals. On networking, it describes networking as a key tool in the field and as the foundation of the industry. It cites a figure of 42% for the portion of a typical agent's business that repeat clients or referrals bring in.

The guide also advises research on market trends and what they mean for clients, paying attention to minute details, and being honest with clients. It says the field is not what it was ten years before and will keep changing as demand and regulations change. In its view, ongoing learning, such as a new qualification or related training, is how professionals keep their skills sharp.

What clients look for

The same guide says most clients in real estate arrive already knowing the service they need, be it selling a home or searching for a property. It says few clients need anyone to “sell” the service to them. Most, in its account, want someone they can trust to do the job well. It adds that honesty and authenticity can help build trust and mutual respect, and that each transaction involves a client with personal hopes and dreams.

It also notes that professionals with an established career often err by holding to a static approach, in its view, and that many industry experts agree that continual learning and improvement matter for future success.